• Press Release
  • 2 Min Read

Upstream designs SMS contest for the Coca-Cola Soundwave

For the fourth year in a row, Upstream designed and is currently executing a large scale on-pack SMS promotion for the Coca-Cola brand. This year, Coca-Cola invites its friends to participate in an interactive music celebration, the Coca-Cola Soundwave. Just a month after its launch, the projects young and entertaining mobile applicationsgames, wallpapers, ringtoneshave already received impressive response.

To join the Coca-Cola Soundwave participants have to send via SMS to 4210, the unique code located on the 330 ml, 500 ml and 1.5 lt Coca-Cola packs. Every code automatically gives Soundwavers a certain number of fans

By increasing the number of fans they have acquired, participants advance their music journey; at the same time increasing their chances to win amazing music prizes.

The Coca-Cola Soundwave music prizes comprise an iPod 30 GB every day and an iPod Nano, 2 GB every hour. Additionaly, every week, one lucky participant wins a VIP trip for two, to attend the Coca-Cola Super Star concert, featuring artists from all over Europe. Throughout the promotion all participants win unique music Java Games, Logos and Ringtones, especially designed for this project.
Go Back

Share

Share

Do not miss our new insights

Subscribe for our latest insights and news. Stay in the know.