London, UK— 4th August 2010—Upstream today announced it has grown its operations into the Asia-Pacific region, opening an office in Singapore and securing its first deal with DiGi in Malaysia. The move extends Upstream’s global footprint: Upstream already executes projects in over 40 countries and partners with leading mobile operators in Europe, South America, the Middle East, and Africa.
“We are proud to announce our move into the Asia-Pacific market”, said Isaac Sim, Head of Sales at Upstream Singapore. “Upstream’s Marketing Communications Suite is revolutionising the way in which operators all over the world communicate with their customers by turning each operator communication into the most potent sales pitch. We’re excited to work with DiGi and to be able to demonstrate the revenue boosting effectiveness of these communications in the Asia-Pacific market”.
Upstream’s three-month mobile marketing campaign with DiGi Malaysia ran from April to June targeting DiGi’s pre-paid customers.
“We are happy with the results of the campaign that generated a healthy revenue increase per participant for DiGi. More importantly, it has helped us to engage and connect with our customers in the mobile internet sphere more effectively. Upstream’s professionalism, expertise and ability to adapt to local market demands were instrumental in helping us achieve our goals of the campaign”, said Darren Poon, DiGi’s Head of Advanced Data Services.