London, UK— 27th July 2010—Upstream has further expanded its global partnership with Telecom Italia through the successful completion of a multi-million ARPU boosting initiative in Brazil. Upstream has been working with Telecom Italia for the past three years in Europe and South America on a number of highly successful ARPU boosting projects. “We have enjoyed great success in working with Telecom Italia in the past 3 years and we are delighted that we are continuing to extend our partnership to new domains and countries”, said Marco Veremis Upstream’s President. “We have demonstrated the power of our mobile marketing communications suite and are revolutionising the way Telecom Italia communicates with its customers. These communications have produced significant incremental revenue for Telecom Italia.”
Telecom Italia Brazil – Quiz Super Premios
Telecom Italia Brazil’s 42.4 million customers were invited to participate in the Quiz Super Premios trivia service. The three-month campaign was initially set to run from early April 2010 to early June 2010, however due to its success Telecom Italia Brazil extended the campaign for a further four weeks. The service was supported by a mobile marketing campaign using a variety of mobile channels, including SMS advertising, balance enquiries and notification messages, IVR and internet.