Upstream received the prestigious Grand Ermis advertising award for its work on Coca-Cola. The award recognizes Upstream’s work on the ‘Soundwave’ mobile promotion as the best Direct Marketing campaign for 2007.
Upstream President Marco Veremis said: ‘We have been working with The Coca-Cola Company for more than 5 years encompassing in every campaign the most cutting edge and creative tools and practices in the industry.
This award testifies to the value of long term client – agency relationships and the innovation and effectiveness that comes from knowing each others business so well.
It’s also worth noting that this is the first time a Mobile Marketing campaign is recognized as best campaign in the entire Direct Marketing category. We can safely say that our industry has at last entered the mainstream of marketing practices.’