LONDON, 17 October 2011 – Upstream, the global marketing technology and solutions company, has been recognised for its contribution to the mobile marketing industry, having been shortlisted for ‘Best Marketing Company’ in the Mobile Entertainment Awards and for two further categories in the Effective Mobile Marketing Awards.
The achievements reflect a year of success for the company, which has already included the opening of three new regional marketing hubs in the U.S.A, Middle East and Latin America to support and expand Upstream’s global client list; senior executive appointments to the business and significant updates to its Marketing Communications Suite.
“Marketers around the globe are searching for the right way to activate and engage their customers via mobile,”said Alex Vratskides, CEO, Upstream. “We’re singularly focused on effectiveness, delivering technology and campaign innovation that improves customer response rates and increases incremental revenue. We’re extremely proud to be recognised by both the Effective Mobile Marketing Awards and the Mobile Entertainment Awardsand thank our client partners for putting their trust in Upstream.”
Upstream started its operations in 2001, launching some of the first global mobile marketing campaigns for blue chip brands such as Coca-Cola, T-Mobile, Vodafone and Nestlé. Since then the company has executed, through its Marketing Communications Suite (MCS)platform, 160,000 campaigns in over 40 countries for some of the largest companies in the world, engaging more than 500 million consumers and delivering conversion rates translating to over $500 million of incremental revenue for its clients.
Judges of the Effective Mobile Marketing Awards selected Upstream’s very successful campaign for The Saudi Telecom Company (STC) as one of six eligible to win the ‘Most Effective Mobile Sales Promotion/ Direct Response Campaign’ and one of five eligible to win the ‘Most Effective Campaign from a Mobile Operator’. The awards, created by Mobile Marketing magazine, are now in their second year and it is now possible to learn more about the shortlisted campaigns by downloading the free Mobile Marketing Awards application for iPhone, iPod touch and iPad from the App Store – Mobile Marketing Magazine Awards 2011 App.
The awards ceremony will be held at Delfina restaurantin London on 3rd November 2011.
The result of Mobile Entertainment’s ‘Best Marketing Company’ award will be announced on 23rd November 2011 at the Royal Garden Hotel, London. Upstream has been shortlisted for the results its Marketing Communications Suite has produced for brands and operators in improving consumer response rates and generating incremental revenue.
Media contacts – EMEA
Giles Barron/Colin Myer
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