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Upstream sheds light on mCommerce revolution in growth markets at Mobile World Congress

MWC 2015 Upstream Invite2

Mobile Monetisation powerhouse Upstream welcomes attendees of Mobile World Congress 2015
to visit them at Hall 2, Stand 2L10

London, UK – February 24th 2015 – Upstream, the leading subscription platform for growth markets, will be returning to Mobile World Congress for the 6th consecutive year. The company will be stationed at Hall 2, Stand 2L10 for the event, which takes place between 2nd and 5th March at Fira Gran Via.

Upstream will have a strong presence at the show this year reflecting its exponential growth. All Regional Sales Directors from Upstream’s global offices will be in attendance as well as Senior Product Managers responsible for innovative service portfolio of Apps, Content and Marketing Promotions.

“The M-Commerce revolution is growing globally, spreading to new markets and offering a unique opportunity to both mobile operators and content providers or developers,” said Marcos Veremis, CEO, Upstream. “2015 will be a critical time for players looking to capture the loyalty of the ‘next billion’ customers, who are hungry for mobile content.”

Upstream’s proprietary technology platform enables mobile operators to monetise and capitalise on the demand for digital goods and services in growth markets. The business’s device agnostic approach means it designs services that can be offered through any type of consumer handset, from 0G to 4G.  It is able to provide a truly local and adaptive understanding to customers through a variety mobile value added services (mVAS) and digital subscriptions.

MINT, Upstream’s digital marketing and subscriptions platform, has in excess of 130m active service subscribers globally, including in key growth markets such as Brazil, Nigeria and Indonesia. It facilitates over 5bn customer interactions annually in more than 40 different markets. Upstream’s growing portfolio of clients includes long-standing major MNOs like TIM, MTN and Vodafone.

The 2015 GSMA Mobile World Congress, the mobile industry’s most important annual event, will be held in Barcelona on 2 -5 March 2015 at the Fira Gran Via. Last year, the four-day event attracted more than 85,000 visitors from over 200 countries. This year’s theme is “The Edge of Innovation”, highlighting how progress in mobile communications is driving many of the world’s major technology breakthroughs.




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