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Upstream wins prestigious Red Herring Europe 100 Award

London, UK— May 28, 2010—Upstream, one of the world’s largest mobile marketing solutions providers, (www.upstreamsystems.com) today announced it has been included in the 2010 Red Herring Europe Top 100 list. The prestigious Red Herring Top 100 recognises private, cutting-edge companies and technologies across the globe positioned to grow at an explosive rate. Previous Red Herring lists include today’s technology powerhouses like Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube and eBay. Red Herring editors were one of the first to identify their potential for changing the global technology landscape.

“Receiving the Red Herring award is a clear testament of the impact Upstream’s mobile marketing solutions and technology has had on the industry and a recognition of how the company is revolutionising the way companies market to mobile consumers. Upstream was one of the first to realise the true, value potential of mobile marketing and to have reached the $300 million mark in incremental revenues through mobile marketing projects for some of the largest mobile operators globally is validation of this,” said Marco Veremis, President of Upstream.

“To be featured on the Red Herring Europe 100 is further recognition of our successful track record, as we continue to drive our business and the future of mobile marketing with new and innovative solutions,” said Veremis.

Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Upstream embodies the vision, drive and innovation that define a successful entrepreneurial venture. Upstream should be proud of its accomplishment, as the competition was very strong.”

The Red Herring editorial team selected the 2010 winners as the most innovative companies from a pool of hundreds from across Europe. The Top 100 Europe are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.



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