Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
Dezembro 06, 2023
"Omnichannel é a chave para atender às demandas do consumidor", destaca a Upstream em fórum internacionalOs consumidores de hoje não buscam apenas interações digitais, mas experiências consistentes e unificadas em qualquer meio de contato com uma marca…