Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
Abril 10, 2024
Upstream leva inovação em Mobile Marketing para o VTEX Day 2024A Upstream, líder global em tecnologia de marketing, anuncia sua participação no VTEX Day 2024, o evento mais importante de transformação digital na América Latina.
