Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
July 31, 2026
Upstream helps Mobile Network Operators adapt to Chrome’s new HTTPS eraUpstream has published a new white paper titled “Can Header Enrichment Survive Chrome’s HTTPS Era?”, in which it analyzes how Chrome’s HTTPS-only enforcement reshapes the way mobile subscribers are identified and, at the same time, presents an innovative, deployment-ready solution.
