Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
December 21, 2023Upstream: Positive growth rate for the 6th consecutive year
Upstream, the global marketing technology company, has announced positive growth rates for the 6th consecutive year during its annual strategy meeting, open to all of its people around the world.