Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
March 16, 2023
Upstream wins “Best Platform for Content” in the European Content Awards 2023Upstream, the global mobile marketing technology company, received the award “Best Platform/Technology/Tool for Content”...