Our Story
Built to surpass
Many companies in our industry are come and go—they stake their claim on the digital frontier when their strategy is relevant and then disappear. The good ones are built to last, and are leading the way in digital marketing campaigns and customer desires at any given time. We reinvent the market and ourselves, surpassing what is standard.
Our people are some of the best in their field—agile, innovative, full of fresh ideas, and thriving within an ever-changing tech environment. Our platform delivers foolproof, targeted, automated campaigns that drive hyper-focused results with authentic outcomes. No fraud. No number pumping. Just real customers, sign-ups, and sales. Our customers find we’re the only thing ever needed to go further.
Our numbers
Our global influence is uncompromisingly expansive.
We are a truly global company with hundreds of advertisers.
We connect with users cross-platform for maximum reach.
Our expert mobile marketing team repeats success.
Leadership Team
Meet the folks making digital that much more daring every day
Leading Upstream’s mobile-first platform relaunch. Joined as Head of Secure-D. Founder of “all things web” digital agency, now part of IPG, and a head figure in digital media & advertising in Greece.
Leading the strategic development and deployment of Upstream’s portfolio. Joined as Head of Strategy. Extensive management consulting and re-engineering expertise.
Leading Upstream’s technical product, engineering and infrastructure functions. Has worked within Upstream as Software Engineer, Chief Architect and Head of Engineering.
Leading all customer facing functions to accelerate business, ensure market relevance and customer experience excellence. Upstream’s commercial, technical and performance marketing operations fall under his purview.
Aligning R&D and product portfolio development with business strategy targets. Previously Head of Performance Marketing, Digital Marketing and One-D.
The Finance, Business Planning, Legal and HR departments fall under his supervision. Joined as Head of Financial Planning & Analysis.
Upstream Co-founder and Exec. Chairman of the Board
Actively lead Upstream till 2017. Founder of Big Pi Fund, an angel investor, board member in numerous tech and a head figure in entrepreneurship.
Chief Executive Officer
Founder of “all things web” digital agency, now part of IPG, and a head figure in digital media & advertising in Greece.
Board Member
Principal in Actis’ Private Equity team, managing various portfolio companies globally. Experienced in consulting, strategy and corporate development. A Chartered Management Accountant (CGMA®).
Board Member
CEO until December 2019. Prior headed Innovation in both Upstream and Persado, which he co-founded. Serial entrepreneur and investor in tech and other verticals.
Board Member
Partner in Actis, Upstream’s shareholder, the leading investor in high growth markets. He has led Actis’ funding of Fawry, GHL Systems, CIB etc counting over 20 years’ of experience in growth markets’ private equity.
Board Member
A telco leader in operators from N. America to N. Africa, Ken has among others served Ooredoo Tunisia, Wind Canada, Bite iLithuania/Latvia, Vodafone, Orascom
Board Member
Partner in Actis and Head of Private Equity across all regions and sectors. He has led Actis’ portfolio growth in 21 countries in Africa and Southeast Asia across emerging markets in Financial Services, Education, Consumer and Healthcare since 1993.
Other Board Members: Germain Godin, Ingrid Moinet, Genevieve Koschnicke
Culture & Careers
Life & Work at Upstream
We like to turn things on their heads, be out-front, change course, and make mistakes if it means becoming better. This is what makes us great. Upstream is a place of growth and acceleration — where we all strive to be the best versions of ourselves.
Responsibility
Engaging for good
We take our impact seriously. Through running events and fundraising campaigns, we stay true to our commitment for quality across all marketing campaigns, leaving the world a better place.
Awards
