The Future of E-commerce
Goodbye cookies, hello mobile data
No cookies means new methods. With third-party cookies set to disappear in 2024, it’s time to collect your own data from website traffic and find new ways of targeting customers. Upstream can help evolve your approach and shape your e-com strategy around first-party mobile data.
Grow
Find smart ways to collect first-party data — like mobile numbers — and create new interactions with your customers.
Target
Elevate mobile shopping experiences and build brand loyalty with relevant targeting, retargeting, and behavioral triggers — all via mobile.
Comply
Make sure you meet data regulation compliance. Ask for consent and enable easy opt-out.
71%
want to chat to companies while shopping
45%
use their phones to shop online
91%
are happy to sign up for texts
The Challenge
We get it, e-commerce marketing can be a drag
On top of the challenges of competing in a cookie-less world, our e-commerce marketing solution is designed to help you navigate every obstacle that comes your way — from cart and browser abandonment to data acquisition, and everything in-between.
The Solution
One solution, all the rewards
Turn anonymous visitors into repeat, loyal customers with all the tools you need — from contacts collection to triggered and broadcast messages — and build a successful winback strategy.
6x higher opt-ins, right this way
Unlock the benefits of text messaging to complement your other marketing channels (like email), and grow your business to new heights with a future-proof, omnichannel strategy.
20%
email open rate
6%
email response rate
45%
email spam rate
- Cluttered channel
- Blocking filters
- Low open rate
98%
SMS open rate
45%
SMS response rate
3%
SMS spam rate
- Unbeatable reach
- Immediate
- Convenient, personal
20%
email open rate
6%
email response rate
45%
email spam rate
- Cluttered channel
- Blocking filters
- Low open rate
98%
SMS open rate
45%
SMS response rate
3%
SMS spam rate
- Unbeatable reach
- Immediate
- Convenient, personal
Sources: Gartner, Statista, Textedly