Built to surpass
Many companies in our industry are come and go—they stake their claim on the digital frontier when their strategy is relevant and then disappear. The good ones are built to last, and are leading the way in digital marketing campaigns and customer desires at any given time. We reinvent the market and ourselves, surpassing what is standard.
Our people are some of the best in their field—agile, innovative, full of fresh ideas, and thriving within an ever-changing tech environment. Our platform delivers foolproof, targeted, automated campaigns that drive hyper-focused results with authentic outcomes. No fraud. No number pumping. Just real customers, sign-ups, and sales. Our customers find we’re the only thing ever needed to go further.
Our global influence is uncompromisingly expansive.
We are a truly global company with hundreds of advertisers.
We connect with users cross-platform for maximum reach.
Our expert mobile marketing team repeats success.
Meet the folks making digital that much more daring every day
Upstream Co-founder, Chairman of the board
Actively lead Upstream till 2017. Founder of Big Pi Fund, an angel investor, board member in numerous tech and a head figure in entrepreneurship.
Chief Executive Officer
Founder of “all things web” digital agency, now part of IPG, and a head figure in digital media & advertising in Greece.
Principal in Actis’ Private Equity team, managing various portfolio companies globally. Experienced in consulting, strategy and corporate development. A Chartered Management Accountant (CGMA®).
CEO until December 2019. Prior headed Innovation in both Upstream and Persado, which he co-founded. Serial entrepreneur and investor in tech and other verticals.
Partner in Actis, Upstream’s shareholder, the leading investor in high growth markets. He has led Actis’ funding of Fawry, GHL Systems, CIB etc counting over 20 years’ of experience in growth markets’ private equity.
A telco leader in operators from N. America to N. Africa, Ken has among others served Ooredoo Tunisia, Wind Canada, Bite iLithuania/Latvia, Vodafone, Orascom
Partner in Actis and Head of Private Equity across all regions and sectors. He has led Actis’ portfolio growth in 21 countries in Africa and Southeast Asia across emerging markets in Financial Services, Education, Consumer and Healthcare since 1993.
Other Board Members: Bilal Balahouane, Ingrid Moinet, Genevieve Koschnicke
During the time of “all digital”, and while driving growth for even more companies across industries -yes, we ‘ve expanded-, we relaunch our reinforced “grow” technology platform crafting seamless, mobile-first user journeys for even higher results.
We consolidate our platform and build unique features like our built-in anti-fraud solution or our zero-rated, ad-funded mobile internet portal.
We expand our ecosystem with co-operations and partnerships for delivering leading content and experiences from gaming to lifestyle.
Actis, the leading global emerging market investor,with US$10bn assets under management, makes a significant investment in Upstream, affirming our business model, technology, people, partner portfolio and unmatched track record of customer engagement and conversion. The same year we set base in Kuala Lumpur.
The world is our oyster. 2008 marks our entry to a new exciting chapter turning our sights to the promising land of high growth markets. We open our office in Rio, Brazil, along with operations in Africa.
The Mobile Operator era. Upstream starts working with mobile operators in Europe, in Greece, Italy, Spain and Portugal, marking the start of a 15 year path that has created our unique mobile-first know-how.
Marco Veremis and Alex Vratskides are among a company of four, founding Upstream in downtown Athens as a media serving platform. This is where the story begins.
Culture & Careers
Life & Work at Upstream
We like to turn things on their heads, be out-front, change course, and make mistakes if it means becoming better. This is what makes us great. Upstream is a place of growth and acceleration — where we all strive to be the best versions of ourselves.
Engaging for good
We take our impact seriously. Through running events and fundraising campaigns, we stay true to our commitment for quality across all marketing campaigns, leaving the world a better place.