The increasing penetration of mobile and smartphones is enabling consumers in emerging markets to connect to the world and the internet. Yet, at the same time, consumers’ devices are increasingly becoming the targets of malware attacks. The 2017 Emerging Markets Digital Services report, commissioned by Upstream and conducted by Ovum, reveals that cybersecurity is a significant concern amongst consumers in Brazil, Egypt, Indonesia, Nigeria and South Africa.
Upstream developed an infographic that takes a closer look at the issue of mobile security in emerging markets, and how leveraging mobile operator assets can provide protection against such security threats.
For the complete findings and analysis on how consumers in developing markets use digital services, exploring the positive and negative aspects related to marketing techniques, relevance of content, affordability and user experience, please download the report.