Hyper-markets giant Carrefour once again assigned Upstream the design and execution of a mega-promotion that successfully integrates the in-store and mobile channels. The promotion focuses on the greatest football event in Europe: the EURO 2008. Consumers with the purchase of specific products have the opportunity to instantly win gift certificates and enter the weekly draws for 100 dream trips to the Euro 2008.
July 11, 2025
Intersel Acquires Upstream: Salim Khoury Appointed Executive ChairmanUpstream announces its acquisition by global telecom investor Intersel, marking a pivotal moment in its growth journey. Salim Khoury is appointed Executive Chairman to lead the company into a new era of global expansion and digital innovation.
