Hyper-markets giant Carrefour once again assigned Upstream the design and execution of a mega-promotion that successfully integrates the in-store and mobile channels. The promotion focuses on the greatest football event in Europe: the EURO 2008. Consumers with the purchase of specific products have the opportunity to instantly win gift certificates and enter the weekly draws for 100 dream trips to the Euro 2008.
December 21, 2023Upstream: Positive growth rate for the 6th consecutive year
Upstream, the global marketing technology company, has announced positive growth rates for the 6th consecutive year during its annual strategy meeting, open to all of its people around the world.