Hyper-markets giant Carrefour once again assigned Upstream the design and execution of a mega-promotion that successfully integrates the in-store and mobile channels. The promotion focuses on the greatest football event in Europe: the EURO 2008. Consumers with the purchase of specific products have the opportunity to instantly win gift certificates and enter the weekly draws for 100 dream trips to the Euro 2008.
December 11, 2024
Upstream Honored with Four Distinctions at MarTech Awards 2024Upstream received distinctions in three competitive categories at MarTech Awards 2024: Best Multi-Channel Marketing Initiative - Gold/Platinum, Best Use of MarTech in Telecommunications - Gold, and Best Use of MarTech in E-Commerce - Bronze.
