• Press Release
  • 4 Min Read

Upstream announces Guy Krief as new CEO

Co-founder of Upstream Marco Veremis becomes the Board’s Executive Chairman


London, June 22nd, 2017 – Upstream, the leading mobile commerce platform in high growth markets, has announced Guy Krief as its new CEO. Krief takes over from company Co-founder Marco Veremis, who is taking on the role of Executive Chairman of the Board. The firm has also promoted Natalia Mila to the role of Chief Technology Officer.


Guy Krief, CEO, Upstream, commented: “I am honoured to take on the role of CEO and continue to build on the amazing success Upstream has enjoyed over the years. Upstream has always been a strong partner for mobile operators, now seeking to seize the digital opportunity in emerging markets. We are launching innovative customer solutions and I am thrilled to be able to guide the company into its next phase of growth and innovation. I am looking forward to working with the team to take the company to new heights, built on the solid foundation put in place by Marco.”

Marco Veremis, Executive Chairman of the Board, commented: “This appointment is a great privilege and I am excited that Guy is taking on the role of CEO. I very much look forward to working closely with him, and achieving many more remarkable things for the company.”

Guy joined Upstream in 2004 and has worked in Product and Innovation roles. Before his appointment as CEO, he held the role of Chief Innovation Officer. He brings a deep understanding of the company’s operations and a robust knowledge of the wider digital services landscape in emerging markets. Guy is also a co-founder of Persado, an Upstream spin-off company, which has developed into the leading provider of AI-generated cognitive marketing content. At Persado, Krief served as SVP of Product & Innovation.

Upstream has also announced Natalia Mila as its new Chief Technology Officer. Since joining the company in 2008, as a software engineer, Natalia has served as Head of Engineering and Chief Architect. She brings more than 17 years of experience in enterprise software to the role.

Upstream is a leading mobile commerce platform, accelerating m-commerce in high growth markets. It is an award winning company, having been named a Ruban D’Honneur recipient at this year’s European Business Awards. Upstream was recently also the recipient of 25 million Euros in growth financing from the European Investment Bank. Through its trusted relationships with 60+ operators, across 45+ high-growth markets, Upstream has access to over one billion consumers in high growth markets.

For more information please contact:
Lucy Westman/George Chamberlain
Diffusion PR
+44 207 291 0230

Go Back



Do not miss our new insights

Subscribe for our latest insights and news. Stay in the know.