• Press Release
  • 3 Min Read

Upstream Appoints Global Talent Manager to Support International Expansion

LONDON UK, 24 FEBRUARY 2011 – Mobile marketing solutions provider, Upstream, has today announced the appointment of Robyn Collins as Global Director of Human Resources and Administration.

In her new role, Collins will be responsible for attracting world class talent to Upstream and developing the existing team. She will also support the creation and standardisation of global best practice HR policies, systems and tools across all of the company’s international offices in London, Athens, Rome, Dubai, Bucharest, Singapore and Rio de Janeiro.

Collins has 15 years experience in the HR and employee relations industry, having previously held senior, international roles at Juniper Networks and Microsoft Singapore. Collins also worked at Cisco Systems across Asia-Pacific in Corporate Philanthropy, for the Cisco Networking Academy Program. Previously, Collins held roles at 3Com in both Sydney and Singapore building organisational capability across business units in Asia-Pacific.

“The addition of Robyn to the team marks a very significant period for Upstream and a commitment to delivering the highest quality services to our customers,” commented Alex Vratskides, CEO of Upstream. “Upstream has a strong entrepreneurial spirit and ambitious growth plans, so Robyn’s ability to attract and maintain the very best talent in the field of mobile marketing and technology will play an important role in our growing success.”

Robyn Collins commented: “Upstream is a pioneer in mobile marketing, working with some of the biggest blue-chip brands and operators in the world. As the business grows, so does the need to support and expand Upstream’s world-class team of experts. I will be working closely with my colleagues in the marketing and account teams to ensure we build a value proposition and brand to attract the very best technology and marketing minds internationally.”Robyn has a Bachelor of Business from Newcastle University in New South Wales, a Graduate Diploma in Employment Law from the University of Technology, Sydney and is due to graduate from University of London External in March 2011 with an LLB.

Press contact UK
Laura Nettley – Diffusion PR
+44 (0) 20 7025 1506

Press contact U.S.
Daniel Rhodes – GRC
+1 (949) 306 6313


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