• Press Release
  • 3 Min Read

Upstream boosts senior team with appointment of European VP of Sales

LONDON UK, 10 MARCH 2011 – Upstream, the global mobile marketing solutions provider, today announces the appointment of Chris Hobbs as Vice-President of Sales, Europe. In this role, Hobbs will use his broad experience and in-depth knowledge of the IT and telecoms sector to provide strategic leadership to the sales team, deepen Upstream’s existing relationships with European mobile operators and introduce the company’s cutting-edge solutions.

Upstream has a successful track record of working with European mobile operators, such as Telefónica, Telecom Italia, Vodafone and T-Mobile, on mobile marketing campaigns which increase customer loyalty and generate new revenues.

Prior to joining Upstream, Hobbs held the role of VP Global Accounts at Telmap International, the mobile mapping and navigation solutions provider. In this position, he was responsible for developing and implementing the company’s European sales strategy – increasing subscriber volumes and revenues by more than 130 per cent. Previously, he was VP Sales and Channel Marketing at Mio & Navman and Director of Global Corporate Sales at Sony Ericsson.

“As Upstream continues to expand its operations and solutions offering across Europe, Chris’ appointment will be instrumental in allowing us to continue our aggressive growth,” commented Alex Vratskides, CEO of Upstream. “His impressive work in European and Global markets for companies such as Telmap, Palm, Handspring and Iomega—as well as his time at Sony Ericsson—will contribute to his success in helping operators build new revenue streams in partnership with Upstream.”

Hobbs commented: “Now is an extremely exciting time to be involved in the mobile marketing space and it’s clear that the channel still holds unrealised potential for operators and brands. As a highly personal medium, there are only finite opportunities to contact consumers via their mobile phones – to maximise revenues, marketers must focus on delivering deeply relevant campaigns. As a pioneer in the industry and one of the world’s largest mobile marketing solutions providers, Upstream is in a unique position to support these companies and I’m looking forward to working with a team which
has a proven track record of delivering highly impactful solutions for some of the world’s biggest operators and brands.” 

Media contacts UK
Alasdair Townsend – Diffusion PR
+44 (0) 20 7025 1504

Laura Nettley – Diffusion PR
+44 (0) 20 7025 1506

Media contacts U.S.
Daniel Rhodes – GRC
+1 (949) 306 6313

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