• Press Release
  • 2 Min Read


LONDON, 13 May 2014 – Upstream, the world leader in mobile monetization, today announced it is growing its operations opening a new office in Johannesburg, South Africa. The move extends Upstream’s footprint and implements its global strategy: monetize mobile better than anyone else in the world.

Upstream serves mobile operators in 40 markets, helping them to sell their own and 3rd party products and services to their subscribers, while deepening customer knowledge and increasing customer loyalty. With an increasing focus on emerging mobile markets such as Latin America, the Middle East and Africa, Upstream has direct marketing and billing access to over a billion consumers. MINT, Upstream’s technology platform, brings together insights from billions of mobile interactions, rich customer data and innovative engagement mechanics to deliver the highest mobile purchase rates in the industry.

Nir Aloni, VP Business Development Africa, Upstream, says: “Establishing a regional base in Johannesburg, the second in Africa after our office in Lagos, is an important step for Upstream proving its leadership in the mobile marketing space. We see enormous potential in this dynamic marketplace and are looking forward to working closely with operators and brands to help them drive subscriber loyalty and engagement, as well as revenue. As mobile technology evolves, Upstream will continue to innovate with new solutions and our scalable marketing platform will move with, and ahead of, the times.”

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