Upstream once again worked directly with Nestlé Cereals’ headquarters to launch the new Cookie Crisp global on pack promotion. Cookie Crisp consumers are given the opportunity to enter the magic world of Cookie Crisp City.
The story begins with the Cookie Crisp Bakery set in an empty field. Kids bake delicious Cookie Crisps attracting residents from all over the world who start building their houses around the Bakery.
Consumers are invited to participate in the making of the city.