London, 17th February – Upstream, a global leader in digital marketing technology solutions, has become a member of the Direct Marketing Association (DMA) in the UK. By joining the DMA, Upstream is now part of the UK’s largest direct marketing trade association. The DMA is a non-profit organisation that serves the digital and direct marketing industry. It is an undisputed thought leader in the field, providing its 850 member organisations with recognised credentials, expert professional advice and a forum to discuss the state of the art and share ideas. The DMA is a recipe for better business.
This union will provide Upstream with access to DMA’s exclusive industry reports and guidance through the DMA Compliance & Legal services. Upstream’s joining of the DMA reflects the company’s purpose; a mission to revolutionize the way companies market to digital consumers across all digital channels, deploying groundbreaking technology to deliver the most potent digital sales propositions.
Julie Geraud, head of membership for the DMA said: “Mobile is a key offering in the marketing mix, so we welcome Upstream into our membership. DMA membership is the badge of recognition that a company works to the very highest professional standards and will help them to do better business.”