Upstream reaffirmed its world-wide leadership position in large scale mobile marketing campaigns through its latest project assignment by TIM in Italy. TIM Italy, one of the largest operators in the world with over 30m subscribers, assigned to Upstream the launch of its latest mega promotion ‘Quattro 500 Al Giorno’. For 100 days all TIM customers have the opportunity to win 4 FIAT 500 every day and receive the latest mobile content for their handsets.
July 11, 2025
Intersel Acquires Upstream: Salim Khoury Appointed Executive ChairmanUpstream announces its acquisition by global telecom investor Intersel, marking a pivotal moment in its growth journey. Salim Khoury is appointed Executive Chairman to lead the company into a new era of global expansion and digital innovation.
