LONDON, 5 SEPTEMBER 2011 – Upstream, the global mobile marketing and technology solutions provider, has been selected as one of the leading mobile businesses in Mobile Entertainment’s Top 50 Mobile Innovators project 2011. An expert judging panel, comprised of a selection of analysts, entrepreneurs and venture capitalists, identified Upstream as one of the companies which is revolutionising the mobile industry around the world.
“We’re extremely proud to be recognised as one of the top 50 mobile innovators in the UK,” said Alex Vratskides, CEO of Upstream. “Our ethos of communicating less often, but more effectively over mobile has driven innovation at Upstream, leading us to introduce a results-based business model that our clients appreciate and to continually improve our highly sophisticated Marketing Communications Suite technology platform to deliver the highest consumer response rates for mobile operators and brands.”
The company’s experience of working with multiple international operators, such as Vodafone, T-Mobile andTelecom Italia, to increase customer engagement and response was noted by the judges as well as its work with consumer brands such as Nestlé and Coca-Cola.
Tim Green, executive editor of ME, said: “Britain has always been home to inventors and entrepreneurs. Today, as we enter the information revolution, that entrepreneurial spirit is clearly to be found in the mobile space. It’s very gratifying to provide a showcase of the best of UK mobile, and I congratulate all those who made the 50.”
The Top 50 Mobile Innovators project sponsor was O2 BlueVia and the initiative was also supported by Frog Capital, IMR and Reynolds Porter Chamberlain.
Media contacts – EMEA
Giles Barron/Colin Myer
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