Upstream launched the first cross operator Mega promo in Italy with Endemol and Mediaset to celebrate the 10th Anniversary of Grande Fratello (Big Brother), one of the most successful TV shows in the Italian market. The promotion offers TIM, Vodafone, Wind and H3G customers the opportunity to win €3.000 every day, €30.000 every month and a final grand prize of €300.000. The advertising campaign features renowned Italian actress and host of Grande Fratello, Alessia Marcuzzi. Check out full details at www.gfdieci.it
December 11, 2024
Upstream Honored with Four Distinctions at MarTech Awards 2024Upstream received distinctions in three competitive categories at MarTech Awards 2024: Best Multi-Channel Marketing Initiative - Gold/Platinum, Best Use of MarTech in Telecommunications - Gold, and Best Use of MarTech in E-Commerce - Bronze.
