Upstream launched the first cross operator Mega promo in Italy with Endemol and Mediaset to celebrate the 10th Anniversary of Grande Fratello (Big Brother), one of the most successful TV shows in the Italian market. The promotion offers TIM, Vodafone, Wind and H3G customers the opportunity to win €3.000 every day, €30.000 every month and a final grand prize of €300.000. The advertising campaign features renowned Italian actress and host of Grande Fratello, Alessia Marcuzzi. Check out full details at www.gfdieci.it
July 31, 2026
Upstream helps Mobile Network Operators adapt to Chrome’s new HTTPS eraUpstream has published a new white paper titled “Can Header Enrichment Survive Chrome’s HTTPS Era?”, in which it analyzes how Chrome’s HTTPS-only enforcement reshapes the way mobile subscribers are identified and, at the same time, presents an innovative, deployment-ready solution.