LONDON, 31 AUGUST 2011 – Upstream, the global mobile marketing technology and solutions provider, has been shortlisted for the Database Marketing Awards 2011. Judges selected the company’s Marketing Technology Platform as one of three products eligible to win the ‘Excellence in Database Marketing-related Software/Solutions’ category.
Created to recognise and reward excellence in the database marketing industry, the awards are due to be held at the spectacular Brewery venue in Central London on the evening of 12th September 2011.
The entry recognises Upstream’s technology as a highly flexible and sophisticated platform which uses customer data to deliver an extensive range of mobile marketing campaigns to generate high levels of consumer response and incremental revenue for clients. The use of the technology as part of a concerted database marketing strategy has been found to consistently improve customer response rates by over 100 percent.
“Due to the personal and intimate nature of mobile marketing, it is important to deliver marketing messages in context when engaging with consumers, ” said Marco Veremis, President of Upstream. “We’re thrilled that the deep data intelligence our technology offers clients has been recognised by Database Marketing for delivering the most relevant messages and offers at the right time.”
Media contacts – EMEA
Giles Barron/Colin Myer
+44 020 7025 1504/6831