NEW YORK, MAY 23, 2011 – Upstream, a global mobile marketing solutions provider, today announced that the company is a Corporate Sponsor for the MMA Forum New York on June 16-17. The MMA Forum is the largest global mobile marketing event that brings together the leaders in the mobile marketing industry, including agencies, application solution providers, brand marketers, carriers, publishers and others.
“The MMA Forum series has experienced tremendous growth as the mobile marketing industry has rapidly expanded, and we are pleased to have Upstream as a Corporate Sponsor for this year’s MMA Forum New York,” said Michael Becker, North America Managing Director of the MMA. “The continued support of MMA members such as Upstream remains a critical factor in advancing the industry.”
At the Forum, Upstream will cover primary research that highlights findings on how frequently consumers would like to receive messages from operators and third-party advertisers, the mobile channel through which they prefer to be contacted, and the types of promotions and offers that consumers would be most interested in receiving.
“As one of the largest mobile marketing companies in the world, our sponsorship and participation in the event are a natural extension of our evolving leadership role in the ecosystem,” said Michael Linnert, General Manager of Operations, North America, Upstream. “At the show, we will offer our insights into best practices based on our many years of experience and successful campaigns with operators and brands.”
Please contact firstname.lastname@example.org to schedule an onsite briefing at the MMA Forum or post-show phone briefing.