• Press Release
  • 3 Min Read

Upstream to showcase how mobile operators can capture a $70-billion digital opportunity at AfricaCom 2016

Company shortlisted for prestigious AfricaCom Awards in Best Marketing Campaign category

London, November 11th, 2016 Upstream, a leading mobile commerce accelerator in high growth markets, will once again exhibit at AfricaCom 2016, the continent’s top technology event, which will take place in Cape Town, South Africa, 15-17 November, 2016. Located at stand B8, Upstream will discuss how mobile operators can capture a share from a potential $70-billion digital opportunity in emerging markets, by making the most of their unique assets to engage with customers and boost revenues.


In addition to exhibiting at the conference, Upstream has been shortlisted for the prestigious AfricaCom Awards 2016 in the Best Marketing Campaign category for its interactive mobile marketing campaign “Cash Quest,” carried out in partnership with a leading mobile operator in Africa. The successful campaign achieved unprecedented engagement and conversion rates for the operator by leveraging Upstream’s single, integrated platform, which offers unrivalled capabilities in localisation, customer acquisition, service delivery, payment and subscription management services.

Riaan Abdoll, Country Manager, Nigeria, at Upstream, commented:We are delighted to be part of such an important event in the African calendar. In particular, as we have been shortlisted for its prestigious award thanks to our Cash Quest campaign, done in conjunction with a leading mobile operator in Africa.”

“This event is a fantastic opportunity to showcase all of Upstream’s leading innovations, which help mobile operators make the most of the $70-billion digital opportunity presented by emerging markets. Mobile operators enjoy unparalleled reach in these markets, and with increased penetration of smart phones and digital services in Africa, this is the time for operators to implement plans that will allow them to realise their full potential in these exciting high growth economies, whilst also ensuring a seamless customer experience.

AfricaCom is the largest and most influential Africa-focused technology event in the world, and attracts leading industry figures from the continent. The event takes place over the course of a week, and provides thought-provoking content, immersive events and unique networking experiences. For additional information on the show click here.

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