2012 Digital Advertising Attitude Report / The Consequences of Digital Ad Bombardment

Feb 2012

An independent poll of 2,054 (UK) and 2,105 (U.S.) adults was conducted by YouGov on behalf of Upstream to deliver insights into how best to communicate with consumers in a crowded digital landscape. This report focuses on the behaviours and attitudes of the digitally empowered consumer and investigates which marketing methods, channels and devices elicit the most positive responses.

Watch Video – Download Infographic – Download Report