E-commerce

The e-commerce marketing solution that helps you hit 12x ROI

Upstream brings together the latest tech and marketing strategies to turn anonymous visitors into repeat, loyal customers. Grow your customer base, send triggered messages, and sell more — all in one go.

The Future of E-commerce

Goodbye cookies, hello mobile data

No cookies means new methods. With third-party cookies set to disappear in 2024, it’s time to collect your own data from website traffic and find new ways of targeting customers. Upstream can help evolve your approach and shape your e-com strategy around first-party mobile data.

Grow

Find smart ways to collect first-party data — like mobile numbers — and create new interactions with your customers.

Target

Elevate mobile shopping experiences and build brand loyalty with relevant targeting, retargeting, and behavioral triggers — all via mobile.

Comply

Make sure you meet data regulation compliance. Ask for consent and enable easy opt-out.

71%
want to chat to companies while shopping
45%
use their phones to shop online
91%
are happy to sign up for texts
Sources: Attentive, Salesforce, YouGov
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The Challenge

We get it, e-commerce marketing can be a drag

On top of the challenges of competing in a cookie-less world, our e-commerce marketing solution is designed to help you navigate every obstacle that comes your way — from cart and browser abandonment to data acquisition, and everything in-between.

70%
leave their shopping in their cart, never to return
98%
don’t make the big leap to convert the first time
75%
Cluttered inboxes mean 75% of emails are never opened
The Solution

One solution, all the rewards

Turn anonymous visitors into repeat, loyal customers with all the tools you need — from contacts collection to triggered and broadcast messages — and build a successful winback strategy.

Generate more leads

Capture users’ phone numbers, grow your customer base, and turn anonymous visitors into repeat, loyal customers.

Increase sales and ROI to boot

Target customers with clickable text messages based on their shopping activity — in the right place, at the right time.

Encourage repeat purchases

Send personalized broadcast messages to promote new launches, discounts, seasonal events, and more.

What people
are saying

    Upstream’s solutions and their constant support towards helping us become more successful every day were essential for our company’s online growth. Di Gaspi increases e-commerce sales and has started building a close relationship with its customers, communicating with them in a more personal way on their mobile phone.

    Ricardo Oliveira E-commerce Manager

    We engaged Upstream and their marketing automation platform, Grow, and began sending automated notifications to our customers to encourage their return to the store and to conclude the transaction. The results prove that mobile marketing is the way to go.

    Carlos Marciel Digital Channels Manager
    Frutifica Logo

    Thanks to Upstream's marketing automation platform, Grow, and their expertise in e-commerce, we achieved an impressive 57x ROI. Leveraging SMS marketing automation and seasonal campaigns significantly contributed to reactivating our customer base and boosting our online sales.

    Bruno Leonforte Ecommerce & Performance Manager

6x higher opt-ins, right this way

Unlock the benefits of text messaging to complement your other marketing channels (like email), and grow your business to new heights with a future-proof, omnichannel strategy.

Email

20%

email open rate

6%

email response rate

45%

email spam rate

  • Cluttered channel
  • Blocking filters
  • Low open rate
Messaging

98%

SMS open rate

45%

SMS response rate

3%

SMS spam rate

  • Unbeatable reach
  • Immediate
  • Convenient, personal

Sources: Gartner, Statista, Textedly