• Press Release
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Upstream Signs The Greek Diversity Charter

The multinational mobile marketing technology company has commited to a working envrionment of equality and equal opportunities for all

Athens, July 21, 2022 – Upstream, a global specialist in mobile marketing automation, has signed The Greek Diversity Charter, furthering its long standing commitment to promoting inclusion with equal opportunities at work regardless of gender, age, color, disability, origin, and sexual orientation.

Upstream's HR Director, Deni Plessa and president of KEAN, Stavros Milionis

The signing of the Charter took place in Athens in the presence of Deni Plessa, HR Director of Upstream, and Stavros Milionis, founder of Diversity Charter Greece and President of KEAN – Cell of Alternative Youth Activities. .

The Diversity Charter is an initiative of the European Commission to promote diversity in business, which is implemented in Greece by KEAN and Diversity Charter Greece. Its aim is to raise awareness, educate and function as a means of commitment for the implementation of equality, equal opportunities, and diversity in every working environment.

On the occasion of Upstream signing the Diversity Charter, George Serfiotis, the company’s CFO, said: "Upstream, from its very foundation, is a multicultural entity by design and equality is deep rooted in our DNA. We are proud of the diversity of our team who come from all corners of the globe. It is this diversity that has contributed to our success, defines who we are and guarantees our future development, and we wouldn’t have it any other way. Signing the Charter further underlines our commitment to diversity and inclusion and we are very happy to be in the company of other enterprises who believe that incusion, diversity and equality can make the difference .”

Deni Plessa, HR Director at Upstream, added: “Upstream is its people. Our priority is for all our people to feel safe, respected and know they belong to a business that champions and embraces exactly who they are. The diversity of our team is ultimately what has built our culture."

Upstream joins forces with Diversity Charter Greece

Referring to the signing of the Diversity Charter by Upstream, Stavros Milionis, president of KEAN stated: "Upstream is a successful multinational and multicultural business with 20 years’ experience in being a world leader in mobile marketing. By becoming a member of Diversity Charter Greece, Upstream is strengthening the network of companies that promote inclusion in the workplace regardless of gender, age, color, disability, origin, and sexual orientation. We are thrilled to welcome Upstream and know that its focus and drive for a better and fairer future in the labor market will continue to create a great working environment for all its people."


For more information please contact:
Upstream Corporate Communications
Ε: corp.comms@upstreamsystems.com

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