• Press Release
  • 3 Min Read

Upstream to demonstrate how to drive rapid e-commerce growth, build loyalty and turbocharge engagement at VTEX Day 2023

  • Visit Upstream’s booth D4-3 at VTEX Day 2023 to discover how to create world-class mobile marketing experiences that turn unknown visitors into opted-in users, encourage repeat purchases, recover 17% of abandoned carts and deliver a 12x ROI.

  • Sign-up now via your own mobile device to see for yourself how to get closer to customers with advanced automated mobile messaging.

  • Leading Brazilian fashion retailer uses Upstream to raise average order values by 18.5% and acquire over 20,000 customer phone contacts – with consent – in only 4 months.

São Paulo, Athens, 1 June, 2023 Upstream, the global martech company, is to showcase its award-winning mobile marketing solutions, that drive e-commerce growth, energize customer engagement, maximize lead generation and significantly boost sales at VTEX Day 2023. Delivering a 12x ROI and trusted by brands worldwide and across Brazil including Avon, DiGaspi, Flormel, and top football club, Flamengo, Upstream returns for a second year to Latin America’s biggest digital transformation event, which takes place on June 5th and 6th at the São Paulo Expo.

Upstream shows how to drive e-commerce growth at VTEX Day 2023

Event visitors can meet with Upstream at booth D4-3 to discover how they too can use its leading mobile marketing technology to build their contact base and turn anonymous visitors into repeat, loyal customers. This year, visitors can also get to know the power of incorporating advanced mobile messaging and automation strategies into their campaigns first-hand via their own mobile devices by signing-up to experience the welcome journey their customers could be taking to get closer to their brand.

Patrick Marquart, Upstream’s Head of Enterprise Sales said, “Prioritizing SMS is a clear winner for turbocharging e-commerce marketing campaigns. Through Upstream’s mobile marketing platform, Grow, our customers accelerate the acquisition of new mobile contacts by a factor of 6 and recover nearly 20% of abandoned carts with automated messaging. The results seen by our partners confirm advanced mobile messaging campaigns effectively build and enhance long-term customer relationships. VTEX Day is an exciting moment in the retail calendar and undoubtedly the place to be to see the future of e-commerce today.”

With mobile internet connections across Latin America set to increase to 440 million by 2025[1], online players have a significant opportunity to expand their customer base and drive growth using Upstream’s mobile marketing solutions to create better experiences for consumers that lead to greater engagement, satisfaction, and sales.



Patrick Marquart, Upstream’s Head of Enterprise Sales

Partnering with Upstream, popular Brazilian fashion retailer Di Gaspi raised its average order value by 18.5%. Within four months, Di Gaspi acquired over 20,000 new customer phone contacts with consent. By significantly growing its mobile marketing database, Di Gaspi exponentially increased its ability to retarget customers and deliver highly targeted, personalized, and engaging SMS marketing campaigns that successfully drove sales and order values upwards. This ultimately resulted in a 12x ROI.

Similarly, healthy food snack provider, Flormel, achieved an 11x ROI in just 2 months via customer base building and smart triggered messaging. By turning to Upstream to untap the potential of first-party data, resulting in 8.5x more customer contacts in the first 100 days compared to previous methods, Flormel could identify new opportunities for growth and enriching customer experiences. Upstream’s solutions have contributed 7.5% to Flormel’s total sales.

Upstream has significantly expanded its e-commerce footprint in Brazil over the past 12 months with over 30 retailers using its mobile marketing solutions alongside the region’s major mobile operators. With a presence in the country for over 15 years, Upstream has offices in both São Paulo and Rio de Janeiro.

The theme for VTEX Day 2023 is “The Day to Make It Happen”, featuring eight stages of content across five pavilions. Key speakers include world famous supermodel, successful entrepreneur, and business leader Gisele Bündchen, as well as Jessica Watson, the youngest person ever to achieve a solo circumnavigation of the globe.


For more information please contact:
Upstream Corporate Communications
Ε: corp.comms@upstreamsystems.com

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