Upstream’s mobile marketing platform has been distinguished for integrating multiple D2C channels into one UI and case studies illustrating its benefits.
São Paulo, March 2023 – Upstream, the global mobile marketing technology company, has won “Best Platform/Technology/Tool for Content” in the European Content Awards 2023, for its mobile marketing platform, Grow. Upstream’s platform allows mobile network operators (MNOs), advertisers and e-commerce brands to target users through multi-channel campaigns using SMS, Rich Communication Services (RCS), push notifications and other channels, with emphasis on mobile messaging. Capabilities include content creation, campaign automation, data analytics, audience insights and management, user identification, ad fraud prevention and channel management all in just one platform. These capabilities enable brands to create personalized experiences for consumers leading to higher engagement, satisfaction, and monetization.
The European Content Awards are annual awards recognizing agencies and teams that are committed to creating brilliant content campaigns, increasing audience engagement and delivering results. According to the juries, industry experts from around the globe, Upstream received the award based on the analysis of several “fantastic case studies” for mobile operators and e-commerce brands, which clearly showcased the platform benefits in action. Additionally, the platform stood out from the competition due to its “emphasis on mobile engagement and clear communication”, while judges stated they were “impressed with the integration of multiple Direct to Consumer (D2C) channels into a single interface, enabling a user-centric experience across different devices”.
According to Upstream Chief Innovation Officer, Chrysa Karamanidi, “this achievement recognizes the unique capabilities our mobile marketing platform brings into the martech industry, as well as the actual results we achieve for our partners. We are excited to win and we would like to thank the European Content Awards judges, our clients for their trust and collaboration and of course our people working tirelessly to make our platform one of the best in the market”.
For more information please contact:
Upstream Corporate Communications