Alongside digital business experts, the executive will debate on the “Performance and Branding” panel, on August 24th
São Paulo, August 2022 – Upstream’s Head of Enterprise Sales, Patrick Marquart, will participate in the “Performance and Branding” panel at Digitalks Expo in Sao Paulo, to discuss the challenges of working on branding and generating performance leads. Ana Brun, Brand Strategy consultant at FutureBrand; Patrick Paes, CEO of Paes Digital; and Thiago Gomide, manager of Digital Channels at Azul Linhas Aéreas Brasileiras will also join the panel. The initiative is taking place at Digitalks Expo 2022, the main business event in the digital economy and technology, on the 24th of August 12 pm, on the Ads & Digital Marketing stage.
Moderated by Rafael Martins, CEO of Share, the debate will address the way organizations are dealing to meet the demands of performance and branding today. Patrick Marquart will talk about the different channels used to build a strong relationship between companies and customers and the concept of brands as creators, among other topics.
“While brands are investing in performance marketing more and more, they shouldn't leave branding out, as it's an essential part of their success. Using multiple channels to build a strong relationship with their customers and creating engaging content, can not only help brands to build communities but drive sales, too.”, says Patrick Marquart, Upstream’s Head of Enterprise Sales.
Digitalks Expo 2022
Panel: “Performance and Branding”
Date: August 24th (Wednesday)
Place: São Paulo Expo
Address: Rod. dos Imigrantes, 1 – 5 – São Paulo – SP
For more information please contact:
Upstream Corporate Communications