Upstream

Upstream in the news, and media interviews with our executive team.

  • arcShareableLogo

    Apr 2017

    Upstream showcased for its mobile commerce model and how to effectively reach consumers in emerging markets

    Upstream has been included in a special series by the Application Resource Centre (ARC), highlighting technology trends in payments, e-commerce and big data. Kostas Kastanis, Head of Strategy at Upstream, is featured, explaining Upstream’s pivotal role in the digital ecosystem and how it offers a mobile commerce enablement platform for digital services, essentially sitting at the crux of three groups: mobile network operators, content/service providers and consumers.

  • TechTarget-Logo-Teal-RGB

    Apr 2017

    Upstream CTO Massimo del Vecchio featured in TechTarget

    TechTarget, a leading provider of online content for technology buyers and decision makers, highlights Upstream’s collaboration with Applause for meeting the breadth of local testing coverage required across geographies, technologies, and real-world business scenarios. The article by Valerie Silverthorne, Senior Technology Editor, features insights from Massimo del Vecchio, Upstream’s CTO, around the importance of local testing in the QA process for safeguarding the customer experience when delivering digital services in emerging markets, whilst simultaneously improving the time to market.

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    Mar 2017

    Prime time to review Amazon’s approach to video in developing markets

    Upstream CEO & Co-founder, Marco Veremis, discusses the challenges that video titans, such as Amazon and Netflix, encounter when trying to make the most of the opportunity available in emerging markets. While Amazon seems to have grasped the need to adjust content to reflect local preferences, the brand’s universal price scheme and limited billing options highlight some of the common challenges western content-led brands face, when taking steps to expand into emerging markets.

  • eba logo

    Feb 2017

    Upstream named a Ruban d’Honneur recipient in the ELITE Award for Growth Strategy of the Year

    Upstream has been named a finalist and Ruban d’Honneur recipient, in the 2016/17 European Business Awards sponsored by RSM.  The distinction recognises Upstream’s strong growth and operating excellence, in line with the core values of the European Business Awards: success, innovation and ethics. The competition’s elite panel of independent judges, which includes leading business figures, academics, entrepreneurs, thought leaders and political leaders, has selected Upstream as one of Europe’s 110 most dynamic and exciting businesses and, more specifically, as one of 10 finalists, across Europe, in “The ELITE for Growth Strategy of the Year” category.  This year, the European Business Awards engaged with over 33,000 organisations, from 34 countries.

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    Jan 2017

    Why Latin America’s mobile advertising market is growing

    Upstream shares its expertise in Latin America with IDG Connect, providing insightful commentary into the types of digital services local consumers are looking for.

  • deloitte

    Jan 2017

    Upstream joins Deloitte event, to discuss the upcoming challenges and opportunities for scale-ups

    Upstream CEO & Co-founder, Marco Veremis, participated in Deloitte’s exclusive event, for selected technology driven scale-up companies, “Scaling up Greece and beyond”, and shared his views about the international expansion for scale-ups.

  • eba logo

    Jan 2017

    Upstream picks up National Champion certificate at European Business Awards 2016/17

    Upstream was proud to attend the National Champions Awards Ceremony, held at the British Ambassador’s Residence, in Athens. Our Chief Operating Officer, Andreas Petropoulos, received the “National Champion” Certificate, in recognition of Upstream being selected as a National Champion and being shortlisted in the European Business Awards, sponsored by RSM, to compete in the “ELITE Award for Growth Strategy of the Year” category. The European Business Awards reward and recognise business success, innovation and business ethics.

    Watch our video and vote for Upstream to become the National Public Champion of Greece!

  • EIB logo

    Dec 2016

    Upstream signs growth financing agreement with European Investment Bank

    Upstream receives EUR 25 million in growth financing from the European Investment Bank (EIB), with the support of the EU budget guarantee under the European Fund for Strategic Investments (EFSI). The EIB’s financing will provide Upstream with long-term and stable capital to support its R&D activities and implement its growth strategy, further boosting the company’s expanding global operations.

  • photo

    Nov 2016

    Upstream at the “18th InfoCom World 2016 Conference”, in Athens

    Upstream participated in the 18th InfoCom World 2016 Conference, the biggest ICT & Media Conference in SE Europe. At the event, visitors had the opportunity to meet with Upstream’s delegation and hear how mobile operators and digital service providers can tap into the enticing $70bn digital opportunity in high growth markets.  As one of the event’s keynote speakers, Andreas Petropoulos, Upstream’s COO, shared insights around how key players in the m-commerce ecosystem can succeed, by partnering with appropriately versed m-commerce technology partners.

    Watch the video (Greek)

  • the-sunday-times-logo

    Oct 2016

    Upstream featured in special report: ‘Mobile Business’ distributed by The Sunday Times

    The Sunday Times has distributed a special report entitled “Mobile Business”, published by Raconteur, in which Upstream is featured, analysing how mobile operators can leverage their unique assets to tap into the $70 billion digital opportunity in emerging markets and why partnerships are the key.

  • Ovum Digital Futures

    Oct 2016

    Upstream at Ovum’s “Digital Futures 2016” event, in London

    Guy Krief, Upstream’s Chief Innovation Officer, joined a prestigious line-up of top digital industry experts at Ovum’s “Digital Futures 2016” event, in London. Hosted by Ovum, a market-leading research and consulting business, the event brought together the firm’s top analysts, alongside a number of key leaders from the Technology, Media and Telecommunications industry, in order to share their insights into the future market for digital service providers.  Speaking on a panel entitled “How to give consumers what they want and still make money”, Krief shared insights into how digital brands can effectively reach the next 3 billion consumers in high growth markets.

    Watch the video of the panel discussion

  • itweblogo

    Sep 2016

    Over half of South Africans see Internet as human right

    Internet access is a crucial utility for consumers in emerging markets. It is not just about them being able to connect; it is also about them having the necessary speed to use the digital services that not only can amuse and entertain, but also have the potential to improve their lives. As featured in the 2016 Developing Markets Mobile Commerce Report, commissioned by Upstream, the categories consumers in South Africa would most like more digital services for are education, health, and lifestyle.

  • logo_bizreport

    Aug 2016

    How brands can capitalise on the Olympics – Top 3 tips to a strong Olympics campaign

    Within the context of the Rio 2016 Olympic Games, Upstream CEO & Co-Founder, Marco Veremis, discusses why brands need to engage with consumers in emerging markets over their mobile devices, providing his top 3 related tips that brands should take into account.

  • logo-bizjournals-large

    Jul 2016

    Netflix’s quality downgrade threatens success in emerging markets

    Upstream CEO & Co-Founder, Marco Veremis, discusses the mobile connection challenges that consumers encounter when seeking to consume digital services from brands such as Netflix, and how these challenges can be addressed, particularly for the benefit of consumers in emerging markets.

  • upstream-normal-2 copy

    Jun 2016

    Upstream organises an impressive company-wide event, to share its strategy for accelerating m-commerce in high growth markets

    The “Upstream 2018” event brought all employees from around the globe together, to share some of the proudest moments in Upstream’s 15 year history, highlight the company’s growth, its key capabilities and values throughout these years, as well as share our bold vision for accelerating m-commerce in high growth markets.

    Watch a short video of the main highlights:

  • part-dev

    May 2016

    Amazon eyes-up emerging markets for next growth opportunity

    Emerging markets offer digital brands like Amazon and Netflix a potential $70 billion market opportunity. As the findings of the 2016 Developing Markets Mobile Commerce Report, commissioned by Upstream, suggest, in order to capitalise on this digital opportunity, digital content providers need to understand and address the intricacies of each market and adjust their business and delivery strategies, accordingly.

  • mtz_logo

    Apr 2016

    What the $4 Smartphone Means for Mobile Commerce in Emerging Markets

    Kostas Kastanis, Head of Strategy at Upstream, analyses how a low smartphone price point is not sufficient, in its own right, to lead to smartphone adoption and mobile commerce taking off in high growth markets.  Of equal, if not greater, importance in these markets are the broader challenges of affordability, with respect to streaming and mobile data charges, and accessibility, in terms of mobile technology infrastructure, which need to be addressed.

  • cnbc-logo

    Mar 2016

    Upstream CEO, Marco Veremis opens MWC 2016 with live CNBC interview (vid)

    Marco Veremis, Upstream CEO & Co-founder, leads the commentary on the opening morning of the 2016 Mobile World Congress, on CNBC’s flagship show “Squawk Box” hosted by Karen Tso, in which he highlighted the importance of providing relevant content to the next 3 billion consumers in emerging markets.

  • Raconteur_distributed-in_TheTimes_2015

    Feb 2016

    Upstream featured special report: ‘The Digital Economy’ distributed by The Times.

    The Times, a daily national newspaper published in the UK since 1785, has distributed a 20 page special report entitled “The Digital Economy” published by Raconteur, in which Upstream is featured, analysing why the next three billion consumers in developing markets require a different approach to mobile.  Upstream has contributed a full page article within this report, outlining why the world is not flat, and what brands must do to seize the m-commerce opportunity in developing markets.

  • ft

    Nov 2015

    Netflix Plans to Realise India’s Mobile Growth

    Marco Veremis, Upstream CEO and Co-Founder, discusses Netflix’s plans to bring its video streaming services to India and shares vital insight on what brands need to do in order to succeed and deliver their digital content to high growth markets. In his article in the Financial Times beyondbrics blog, Veremis highlights that, “to reach the next 3 billion consumers, premium digital brands must understand developing market consumer habits and adapt to the existing technological landscape”.

  • Netimperative-Logo-with_strapline-e1420727994770

    Oct 2015

    New YouTube subscription service is here. CEO of Upstream explores what it means for developing markets

    YouTube announces its subscription service and Upstream CEO, Marcos Veremis shares thoughts on effectiveness of subscription model and applicability in the developing markets.

  • warc-logo

    Sep 2015

    Local languages vital for brands while most of world’s population is ‘still offline’

    The World Advertising Research Center (WARC) examines the United Nation’s (UN) recent report on The State of Broadband and how important local language content is for brands around the world. Marco Veremis, CEO Upstream, discusses the findings and highlights  how brands can use local language content to build trust.

  • media_post

    Aug 2015

    Subscription Based Content Works In High Growth Markets

    Upstream’s Co-Founder and CEO, Marco Veremis, is featured at MediaPost and highlights what major tech brands can learn about subscription models and how to make them work in high growth markets.

  • Mobile Marketing Watch Logo

    Jul 2015

    Veremis, Upstream CEO, shares insight on the landscape for content and the role of operators

    Upstream CEO, Marco Veremis, highlights the opportunity operators have in developing markets to meet the increasing demand of consumers for digital content.

  • quartz qz logo

    Jun 2015

    Upstream featured in the Quartz discussing the significance of feature phones in emerging markets

    Upstream and it’s CEO, Marco Veremis, quoted in the Quartz discussing the market size of feature phones and the opportunities presented to cater to the next billion mobile consumers in the emerging markets.