• Press Release
  • 2 Min Read

Upstream to Showcase Groundbreaking Mobile Marketing Solutions at VTEX Day 2024

Discover Upstream’s game-changing technology driving rapid e-commerce growth, boosting customer engagement, and delivering exceptional ROI with an average of 15x for its clients.

Upstream, the global marketing technology company, is proud to announce its participation in VTEX Day 2024, the premier digital transformation event in Latin America. Set to take place on April 11-12 at the São Paulo Expo, Upstream will be demonstrating its cutting-edge mobile marketing solutions at booth number 147H.

Building on the success of its previous VTEX Day appearances, Upstream aims to show how its advanced technology drives e-commerce growth, enhances customer engagement, and maximizes ROI for businesses. Attendees are invited to explore Upstream’s comprehensive martech platform designed to revolutionize the way brands connect with their customers.

Event visitors can meet with Upstream at booth 147H to discover how Upstream’s solutions transform e-commerce strategies, highlighting Upstream’s expertise in launching campaigns, recovering abandoned carts, and collecting contacts at speeds ten times faster than traditional methods.

Upstream at VTEX DAY 2024

The Key Highlights of Upstream’s Presence at VTEX Day 2024

Upstream’s impressive track record shows its commitment to driving tangible results for businesses. The company has established itself as a trusted partner in the e-commerce landscape with approximately 100 clients onboarded, including major players like Frutifica, Sem Parar, AMOBELEZA, Husqvarna, Flormel, Ferrero, and Joge. With an average ROI of 15x achieved for its clients, Upstream’s innovative solutions consistently deliver exceptional returns on investment. Moreover, the company’s success in recovering 17% of abandoned carts and accelerating contact collections underscores its commitment to driving tangible results for businesses.

Upstream will present compelling case studies showcasing the remarkable achievements of its clients. Frutifica, a thriving online food retailer in Brazil, faced the challenge of reactivating inactive users who hadn’t placed an order in a year. Partnering with Upstream, Frutifica leveraged SMS marketing automation and seasonal campaigns to win back inactive customers and increase sales. Through targeted on-site campaigns and engaging gamification techniques, Frutifica achieved up to 57x ROI by reactivating its inactive customer base.

Similarly, AMOBELEZA, a well-known online retailer for beauty and personal care products in Brazil, recognized the immense value of direct and immediate communication with their customers through mobile-first experiences. Partnering with Upstream, AMOBELEZA harnessed the full strategic potential of SMS marketing. By building an engaged customer base through targeted on-site campaigns and maximizing e-commerce revenues with relevant targeting and behavioral triggers, AMOBELEZA achieved a 47x ROI and saw SMS marketing contribute to over 16% of its e-sales.

Patrick Marquart, Upstream’s Head of Enterprise Sales, commented: "VTEX Day is a pivotal moment for the industry, and Upstream is delighted to lead the change in e-commerce innovation once again. Our mission is to empower businesses with the tools they need, in order to thrive in the digital landscape. We look forward to showcasing our latest advancements in mobile marketing technology."

With mobile internet usage on the rise in Latin America, Upstream remains committed to helping businesses capitalize on this trend and achieve unparalleled success in the e-commerce space. As the retail landscape continues to evolve, Upstream’s presence at VTEX Day 2024 highlights its commitment to delivering impactful outcomes for brands.

For more information please contact:
Upstream Corporate Communications
Ε: corp.comms@upstreamsystems.com

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